Clearbit vs ZoomInfo
Clearbit (now HubSpot Breeze Intelligence) vs ZoomInfo: pricing, coverage, and who wins for mid-market vs enterprise B2B data.
Last updated 2026-04-19 · Based on public pricing and product documentation available at publication date. Verify current pricing on each vendor's site before budgeting.
The short version
Clearbit
Now HubSpot Breeze Intelligence — bundled B2B data for HubSpot customers
ZoomInfo
Enterprise B2B data platform — contacts, intent, conversation intelligence, and orchestration
Side-by-side comparison
| Dimension | Clearbit | ZoomInfo |
|---|---|---|
| Pricing | Bundled in HubSpot Breeze Intelligence. Enterprise quote only. Roughly $15k-$100k+/yr depending on seat count and record volume. | Starter from ~$15k/yr (seats + credits), Advanced ~$40k-$80k/yr, Elite / Operations Hub custom (commonly $100k-$500k+). |
| Data coverage | 44M companies, 200M+ contact records. Reveal/deanonymization for website visitors. Strongest in US mid-market. | 320M+ professional profiles, 100M+ companies. Direct dials, verified emails, technographics via 90+ data sources. Intent Data via Bombora integration. |
| Target ICP | HubSpot-anchored RevOps teams at mid-market. Not a fit if you are not already on HubSpot. | Mid-market and enterprise sales orgs with dedicated RevOps. Long contracts (usually 12-24 months). |
| Strengths | Tight HubSpot integration. Reveal is still top-tier for US traffic deanonymization. Firmographic accuracy for established companies. | Largest single B2B dataset. Deep integrations: Salesforce, Outreach, Salesloft. Conversation intelligence (Chorus). Orchestration (Workflows). |
| Limitations | No self-serve path. International coverage weaker than ZoomInfo. Contact-level data narrower than ZoomInfo. | Enterprise sales cycle required to buy. No self-serve, no free tier, no month-to-month. Data accuracy on smaller/earlier-stage companies weaker. Reputation for aggressive renewal tactics. |
Where Clearbit wins
Tight HubSpot integration. Reveal is still top-tier for US traffic deanonymization. Firmographic accuracy for established companies.
Where ZoomInfo wins
Largest single B2B dataset. Deep integrations: Salesforce, Outreach, Salesloft. Conversation intelligence (Chorus). Orchestration (Workflows).
Honest caveat — LeadCognition's angle
LeadCognition is not a ZoomInfo replacement — if you need 320M contacts across every industry, buy ZoomInfo. LC is what you add on top when selling to engineers: GitHub activity, repo adoption, dependency signals. Free tier: 25 LinkedIn unlocks/mo.
This page is published by LeadCognition. Where we are a fit, we say so; where we are not, we point elsewhere. For contact data at scale, pick one of the tools compared above. For GitHub-signal intelligence on top, see LeadCognition.
Frequently asked questions
Is Clearbit bigger or smaller than ZoomInfo?
Smaller on raw record count. ZoomInfo has roughly 320M contacts vs Clearbit/Breeze at ~200M. ZoomInfo also has substantially more direct dials and verified mobile numbers. Clearbit/Breeze is stronger on real-time firmographic accuracy for smaller companies and on website deanonymization (Reveal).
Which is cheaper?
Neither is cheap. Breeze Intelligence starts in the low five-figures/year if you are already a HubSpot customer. ZoomInfo Starter is typically $15k/yr minimum, and most buyers end up on Advanced ($40k-$80k/yr). If budget is a blocker, neither is the right answer — consider Apollo (from $49/user/mo) or Cognism (GDPR-friendly, mid-market).
Should I pick Clearbit or ZoomInfo for US vs global?
ZoomInfo for global. Clearbit/Breeze is strongest in North America and weakest in APAC/LATAM. ZoomInfo has better coverage internationally, though Cognism still beats both on EU/UK GDPR-compliant mobile numbers.
Do either of them surface GitHub or developer signal?
No. Both treat developers as "job title = Software Engineer" — they will not tell you which company is currently evaluating your DevTool, which repos are gaining developer attention at an account, or who just opened a PR against your framework. For DevTool audiences, layer a GitHub-signal tool on top.
Can I try either one without a sales call?
No. Both require enterprise sales contact. ZoomInfo has limited free trial gating (often Chrome extension only). Clearbit/Breeze is bundled and requires a HubSpot sales conversation. For self-serve try Apollo or LeadCognition.