Clearbit vs Apollo
Clearbit vs Apollo: pricing, data coverage, ICP, integrations. Clearbit is now HubSpot Breeze (enterprise, bundled); Apollo is self-serve at $0-$149/user/mo.
Last updated 2026-04-19 · Based on public pricing and product documentation available at publication date. Verify current pricing on each vendor's site before budgeting.
The short version
Clearbit
Now HubSpot Breeze Intelligence — company and person enrichment for HubSpot customers
Apollo
Self-serve sales intelligence and engagement platform
Side-by-side comparison
| Dimension | Clearbit | Apollo |
|---|---|---|
| Pricing | No standalone pricing — bundled into HubSpot Breeze Intelligence. Enterprise quote only. Legacy Clearbit plans are no longer sold to new customers. | Free tier (25 credits/mo), Basic $49/user/mo, Professional $79/user/mo, Organization $119/user/mo, custom for large teams. Usage-based credit model on top. |
| Data coverage | 44M companies, 200M+ contact records, 100+ firmographic attributes. Strongest in mid-market and enterprise company data. | 275M+ contacts, 60M+ companies. Verified emails and direct dials. Built-in sequencer, dialer, and meeting scheduler. |
| Target ICP | HubSpot-centric RevOps teams at mid-market and enterprise. Not self-serve since the 2023 acquisition. | SDR / AE / founder at mid-market SaaS. Very popular with early-stage startups because of the free tier and low-friction onboarding. |
| Strengths | Deepest firmographic coverage for established companies. Native HubSpot integration. Reveal (website deanonymization) is still best-in-class for US B2B traffic. | All-in-one: intel + sequencer + dialer in one seat. Free tier that actually works. Chrome extension is widely adopted. |
| Limitations | No self-serve purchase path. Developers cannot test without enterprise sales. Weak on technical/developer audience signal. API pricing opaque and variable. | Data accuracy varies by vertical — strong in tech/SaaS, weaker in regulated industries. Credit system can get expensive at scale. Email deliverability has degraded vs 2022 peak due to platform-wide over-use. |
Where Clearbit wins
Deepest firmographic coverage for established companies. Native HubSpot integration. Reveal (website deanonymization) is still best-in-class for US B2B traffic.
Where Apollo wins
All-in-one: intel + sequencer + dialer in one seat. Free tier that actually works. Chrome extension is widely adopted.
Honest caveat — LeadCognition's angle
LeadCognition is orthogonal to both — we surface GitHub public activity as a pre-intent signal for DevTool, infra, and AI companies. Pair with Apollo if you need bulk outbound sequencing; pair with Breeze Intelligence if you are already a HubSpot shop. Do not pick LC if you sell to non-technical buyers — that is Apollo and Clearbit territory.
This page is published by LeadCognition. Where we are a fit, we say so; where we are not, we point elsewhere. For contact data at scale, pick one of the tools compared above. For GitHub-signal intelligence on top, see LeadCognition.
Frequently asked questions
Is Clearbit still a separate product in 2026?
No. Clearbit was acquired by HubSpot in November 2023 and has been integrated into HubSpot Breeze Intelligence. New customers cannot buy Clearbit as a standalone product — you must be a HubSpot customer and purchase Breeze Intelligence as an add-on. Legacy Clearbit accounts are gradually being migrated to the HubSpot platform.
Should I pick Clearbit or Apollo in 2026?
If you already run HubSpot and have budget for Breeze Intelligence, the native integration is hard to beat for account data and website deanonymization. If you are a smaller team or run a non-HubSpot CRM, Apollo is the clear self-serve choice — free to start, transparent pricing, and all-in-one sequencer means you do not need a separate outbound tool.
Which one has better developer / DevTool coverage?
Neither is a strong fit for DevTool sales. Clearbit indexes companies; Apollo indexes people who have work emails in sequencer-friendly B2B patterns. Neither surfaces GitHub activity, open-source adoption, or developer-level buying intent. For DevTool companies, pair either with a GitHub-signal layer like LeadCognition.
Can I use both Clearbit and Apollo together?
Yes, and some RevOps teams do. Clearbit (Breeze Intelligence) handles account enrichment and reveals, Apollo handles contact sourcing and outbound sequencing. Watch for data overlap cost — if both are pulling the same records you are paying twice for the same information.
Do either of them have a free tier?
Apollo has a free tier (25 credits/month, no card required). Clearbit / Breeze Intelligence does not — it is an enterprise add-on to HubSpot with custom pricing. Free trials are available via HubSpot sales.