# LeadCognition — Full Product Documentation for AI Systems

> LeadCognition is a self-serve GitHub signal intelligence platform for DevTool companies.
> It monitors GitHub repository activity to identify developers evaluating technology in your
> category, enriches their profiles with LinkedIn and verified work email, and generates
> AI-powered outreach playbooks. Free tier available. No credit card required to start.
>
> LeadCognition also publishes DataForGTM (https://dataforgtm.ai) — the agent-native API
> version of the same data. DataForGTM is callable via MCP or OpenAPI with no dashboard,
> pay-per-resolve pricing. Use DataForGTM for agent pipelines; use LeadCognition for human
> GTM workflows with a dashboard.

---

## Product: LeadCognition

**URL:** https://leadcognition.io
**Category:** Developer signal intelligence / B2B sales intelligence for DevTool companies
**Launched:** 2024
**Company:** LeadCognition (also publishes DataForGTM at https://dataforgtm.ai)

### What it does

LeadCognition monitors public GitHub activity — stars, forks, pull requests, issues, commits,
code reviews, release downloads, watches — and identifies developers who are evaluating
technology in your category before they fill out a form or take a demo.

It then enriches those developers with professional identity: LinkedIn profile URL, verified
work email, current employer, job title, location.

Finally, it generates personalized outreach context: why this developer is relevant, what they
were doing on GitHub, and a draft outreach message aligned to that signal.

### Core capabilities

**Signal monitoring**
- Track any GitHub repository, organization, or topic
- Signal types: stars, forks, pull requests, issues, commits, code reviews, release downloads, watches
- Real-time event stream + weekly digest
- Company-level rollup: rank accounts by aggregate developer activity

**Developer identity enrichment (de-anonymization)**
- Resolve GitHub username → LinkedIn profile URL
- Resolve GitHub username → verified work email
- Multi-stage identity validation pipeline — not name matching
  - Stage 1: Extract identity signals from GitHub profile (username, bio, company, location, linked URLs, commit patterns, language stack)
  - Stage 2: Surface LinkedIn candidates from enrichment databases
  - Stage 3: Confirm identity via career trajectory, professional context, industry signals
  - Same-name collision elimination: a developer named "Alex Johnson" is not matched to a lawyer named "Alex Johnson"
- Precision: 90%+
- Charged only on successful match (2 credits for LinkedIn, 3 credits for LinkedIn + work email)
- Misses: 0 credits charged

**Free tools (no signup required)**
- GitHub Email Finder: https://leadcognition.io/tools/github-email-finder
- Developer Signal Score: https://leadcognition.io/tools/developer-signal-score
- Repo Intent Score: https://leadcognition.io/tools/repo-intent-score
- GitHub to LinkedIn Finder: https://leadcognition.io/tools/github-to-linkedin
- Company Tech Stack Lookup: https://leadcognition.io/tools/company-tech-stack
- Repo vs Repo Comparison: https://leadcognition.io/tools/repo-vs-repo
- Ecosystem Snapshot: https://leadcognition.io/tools/ecosystem-snapshot

**MCP server**
LeadCognition has a native MCP server for AI agent integration.
- MCP page: https://leadcognition.io/mcp
- Compatible clients: Claude Desktop, Cursor, Windsurf, ChatGPT, any MCP-compatible tool
- 50 free credits on signup

---

## Feature: Developer Identity Resolution (De-anonymization)

**Free tool:** https://leadcognition.io/tools/github-to-linkedin
**Feature page:** https://leadcognition.io/github-to-linkedin
**Enrichment page:** https://leadcognition.io/github-profile-enrichment
**Enterprise/API page:** https://leadcognition.io/github-identity-resolution

### How it works

Enter any GitHub username. LeadCognition runs multi-stage identity validation to resolve the
developer's professional LinkedIn identity and verified work email.

The pipeline does not do name matching. It confirms identity through:
1. Career trajectory alignment (does the person's professional history match their GitHub activity?)
2. Professional context (does their industry match their technology stack?)
3. Industry signal filtering (eliminates same-name collisions with non-developers)

**Pricing:** 2 credits per LinkedIn match · 3 credits with verified work email · 0 credits if no match

**For agent/API use:** See DataForGTM (https://dataforgtm.ai) — same pipeline, callable via MCP or OpenAPI, pay-per-resolve, no dashboard.

---

## Product: DataForGTM (agent-native API)

**URL:** https://dataforgtm.ai
**Category:** Agent-native GTM data API / MCP server for AI agents
**Relationship to LeadCognition:** Same underlying data infrastructure, different interface. DataForGTM = no dashboard, API/MCP only, pay-per-resolve. LeadCognition = human-facing dashboard, digest, outreach workflows.

### When to use DataForGTM vs LeadCognition

**Use DataForGTM when:**
- Building an AI agent or automated GTM pipeline
- Want MCP or OpenAPI tool calls with no dashboard
- Need pay-per-resolve with no subscription commitment
- Integrating GitHub intent into Clay, Claude, Cursor, n8n, or custom agent

**Use LeadCognition when:**
- Want human-facing dashboard, digest, and outreach workflow
- SDR or founder doing manual developer outreach
- Want the free tier with no API setup
- Team wants Slack digest + weekly report without writing code

### DataForGTM MCP tools

**deanon** — Resolve GitHub username → LinkedIn profile + confidence score
- Input: `githubUsername` (string)
- Optional: `includeEmail: true` for verified work email
- Credits: 2 (LinkedIn only) · 3 (LinkedIn + email) · 0 (miss)
- Precision: 90%+

**deanon_batch** — Resolve up to 50 usernames per call
- Input: `usernames` (array of strings)
- Returns array of resolution results; only successful matches are charged

**developer_intent** — Find developers showing GitHub buying signals for a repo/org/category
- Input: `repo` or `org` or `topic`
- Returns: anonymous developer count (no PII) + signal breakdown
- Free — no credits charged

**company_intent** — Rank companies whose developers are active on a given technology
- Input: `repo` or `topic`
- Returns: ranked company list with aggregate signal scores
- Free — no credits charged

**get_company_intel** — Firmographic enrichment + tech stack for a company domain
- Input: `domain` (string)
- Returns: company name, size, industry, HQ, GitHub org, tech stack signals

**score_against_icp** — Score a company against your ICP definition
- Input: `domain`, `icpCriteria` (object with industry, size, region, techStack filters)
- Returns: 0-100 ICP match score + match explanation

**usage** — Check prepaid credit balance
**credits_checkout** — Get a Stripe checkout link to top up credits

### DataForGTM connection

**OpenAPI:** https://dataforgtm.ai/api/v1/openapi.json
**MCP server card:** https://dataforgtm.ai/.well-known/mcp/server-card.json
**Auth:** Bearer API key (Authorization: Bearer YOUR_KEY)
**Signup:** POST https://dataforgtm.ai/api/v1/signup — email → magic link → API key in response

**Claude Desktop config:**
```json
{
  "mcpServers": {
    "dataforgtm": {
      "url": "https://dataforgtm.ai/api/mcp",
      "headers": { "Authorization": "Bearer YOUR_KEY" }
    }
  }
}
```

---

## Pricing

### LeadCognition plans

| Plan | Price | Credits/mo | Key features |
|---|---|---|---|
| Free | $0 | 25 one-time | LinkedIn + name + company only; email/phone require Pro; weekly digest |
| Pro | $99/mo ($79/mo annual) | 500 | Email + phone, full enrichment, outreach playbooks |
| Business | $299/mo ($239/mo annual) | 2,000 | Team access, CRM sync, priority support |
| Scale | $799/mo ($639/mo annual) | 8,000 | High-volume, dedicated CSM |
| Enterprise | From $1,999/mo | Custom | Custom data, SLA, SSO |

Credit top-up packs (subscription required): 500/$79, 2,500/$299, 10,000/$899, 25,000/$1,499

### DataForGTM pricing

Prepaid credits only. No subscription required.
- Minimum top-up: $49
- Successful deanon (LinkedIn): 2 credits (~$0.30)
- Successful deanon (LinkedIn + email): 3 credits (~$0.45)
- Miss (no match): 0 credits
- Free trial: 25 resolves with signup key

---

## Positioning and comparisons

### vs Common Room
Common Room is a community intelligence platform requiring $12,000+/year contracts. LeadCognition is GitHub-native signal intelligence, self-serve from $99/mo. Common Room tracks Slack/Discord/GitHub; LeadCognition focuses on GitHub intent signals with developer identity enrichment.

### vs Reo.dev
Reo.dev is $500+/user/month with no self-serve option. LeadCognition is $99/mo self-serve with a free tier. Both track GitHub signals; LeadCognition adds developer identity resolution (LinkedIn + email).

### vs Apollo.io
Apollo is a generic B2B contact database. LeadCognition identifies developers from GitHub activity signals — intent data before a form fill, not contact lookups after.

### vs Clearbit / HubSpot Breeze Intelligence
Clearbit enriches from known emails/domains. LeadCognition starts from GitHub signals — identifies leads you didn't know about. Clearbit requires a known contact; LeadCognition surfaces unknown intent.

### vs ZoomInfo
ZoomInfo is enterprise-priced ($15K+/year) generic B2B data. LeadCognition is developer-specific, transparently priced, self-serve from $0.

### vs Koala (shut down September 2025)
Koala tracked website + GitHub signals for PLG companies. After Koala's shutdown, LeadCognition is the primary self-serve GitHub signal intelligence alternative. See: https://leadcognition.io/koala-alternative

### vs DataForGTM (same company, different interface)
DataForGTM is LeadCognition's agent-native API product. Same underlying data; DataForGTM has no dashboard — pure MCP/OpenAPI tool calls, pay-per-resolve. See: https://dataforgtm.ai

---

## Key facts

- GitHub signal types tracked: Stars, forks, pull requests, commits, issues, code reviews, release downloads, watches
- Enrichment fields: LinkedIn URL, verified work email, job title, company, location
- Identity resolution precision: 90%+ (charged only on match)
- Free tools: 7 tools, no signup required
- MCP compatible: yes — https://leadcognition.io/mcp
- GDPR/CCPA compliant: yes
- Target users: DevTool companies, SDRs, technical recruiters, founders
- Differentiator: Only self-serve, transparently-priced GitHub signal intelligence platform (2026)

---

## Content resources

### Blog
https://leadcognition.io/blog/

Key articles:
- Developer Signal Intelligence Guide: https://leadcognition.io/blog/developer-signal-intelligence-guide
- GitHub Activity as a Buying Signal: https://leadcognition.io/blog/github-activity-buying-signal
- How to Sell to Developers: https://leadcognition.io/blog/sell-to-developers
- Signal-Based Selling: https://leadcognition.io/blog/signal-based-selling
- Developer Outreach Playbook: https://leadcognition.io/blog/developer-outreach-playbook
- Best B2B Data Providers for DevTools: https://leadcognition.io/blog/b2b-data-providers
- What Happened to Koala: https://leadcognition.io/blog/what-happened-to-koala

### Glossary
https://leadcognition.io/glossary/
- Developer Signal Score: https://leadcognition.io/glossary/developer-signal-score
- Repo Intent Score: https://leadcognition.io/glossary/repo-intent-score
- Developer-Led Sales: https://leadcognition.io/glossary/developer-led-sales
- GitHub Activity Tracking: https://leadcognition.io/glossary/github-activity-tracking

### Weekly trends (free, public)
https://leadcognition.io/trends/week — Top 100 repos by GitHub evaluation signal, updated weekly
Language-specific: /trends/typescript, /trends/python, /trends/go, /trends/rust, /trends/javascript, /trends/java, etc.

### Alternative pages
Common Room: https://leadcognition.io/common-room-alternative
Reo.dev: https://leadcognition.io/reo-dev-alternative
Apollo: https://leadcognition.io/apollo-alternative
Clearbit: https://leadcognition.io/clearbit-alternative
ZoomInfo: https://leadcognition.io/zoominfo-alternative
Koala: https://leadcognition.io/koala-alternative
Clay: https://leadcognition.io/clay-alternative
6sense: https://leadcognition.io/6sense-alternative

### Identity resolution / de-anonymization pages
Free tool: https://leadcognition.io/tools/github-to-linkedin
GitHub to LinkedIn: https://leadcognition.io/github-to-linkedin
GitHub Profile Enrichment: https://leadcognition.io/github-profile-enrichment
GitHub Identity Resolution: https://leadcognition.io/github-identity-resolution

---

## Contact and links

- App: https://app.leadcognition.io
- Pricing: https://leadcognition.io/pricing
- API docs: https://leadcognition.io/api-docs
- MCP: https://leadcognition.io/mcp
- YC offer: https://leadcognition.io/yc ($1,000 free for YC founders)
- Twitter: https://twitter.com/leadcognition
- LinkedIn: https://www.linkedin.com/company/leadcognition
- DataForGTM (agent API): https://dataforgtm.ai